"Beluga Hall" is a brand concept I developed in my branding studio class, inspired by my love for music related experiences. The brief challenged us to create a unique brand using an animal as a visual anchor, which led to the playful, music-inspired identity symbolised by the beluga whale. The project also included developing a comprehensive brand guideline, detailing everything from logo usage to color palette, typography, and tone, to ensure consistency across all brand touchpoints.